Wednesday, July 21, 2010

A Whole New Mind: Why Right-brainers Will Rule the Future

I really like the book that Paulina introduced today. Then I started to search this book and found chinese translation named: "未來在等待的人才". The book posits that the future of global business belongs to the right-brainers.

First the book outlines four major ages:

  • Agricultural Age (farmers)- 18th century

  • Industrial Age (factory workers)- 19th century

  • Information Age (knowledge workers)- 20th century

  • Conceptual Age (creators and empathizers)- 21st century
The fourth stage is where Pink focuses and how businesses can be successful. Then Pink also outlines six essential senses:

  • function→Design

  • argument→Story

  • focus→Symphony

  • logic→Empathy

  • seriousness→Play

  • accumulation→Meaning
The best of the six senses is STORY.

After Paulina presented, I recalled a left and right brain test  (test info from: http://blog.yam.com/cheng263/article/16200593 ). Looking the picture on that web, the girl turn clockwise or counter-clockwise?

If you see the girl turn clockwise, you use right brain. If you see the girl turn counter-clockwise, you use left brain.

I showed the test to both of Taiwan and foreign students. Most of the foreigner can see clockwise and counter-clockwise, and most of Taiwan's students "only" or "often" see clockwise. It's really interesting, right?

No comments:

Post a Comment